B2B Website Design (With Examples And Tips)

Category: Web Design

March 28, 2023 9 mins read

With B2B companies increasingly investing more of their top marketing budget towards website development, it has become apparent that proper website design is integral for success. From familiarising customers with the brand and product/service to turning prospects into future buyers, an effective website can make all the difference.

This guide provides examples of successful B2B website designs, with the goal of inspiring you to achieve the same results. We will also provide a rundown of what makes a great B2B website and a list of reliable web design agencies that can help bring your project to life.

Achieving success with your B2B website starts with optimizing its design. Making it user-friendly and creating an inviting environment that encourages users to stay and explore are key steps for higher conversions and increased revenue. To achieve this, below are some core elements that must be present in your B2B website design to make it successful.

Intuitive Navigation

Visitors to a website expect the navigation menu to be clear and easy to navigate. Knowing where to go helps users find exactly what they need and increases their chances of conversion. That’s why a navigation menu must be neatly organized and easy to understand.

Visual Hierarchy

A well-designed visual hierarchy can make the user experience better, navigation easier, and give some elements more attention. By arranging UI components in an orderly fashion, people will better understand the website and use it to solve their problems.

Responsive Design

With mobile device usage rising rapidly, it's essential to ensure your website is optimized for all platforms. Responsive design is a must - it adapts to whatever device the user visits your site from, guaranteeing the best experience possible.

Effective CTAs

Make sure your website visitors know what to do next with clear and engaging Calls-to-Action (CTAs). Without them, your conversion rate could suffer. Place many CTAs throughout your website that are easy to find and entice people to take action.

Multimedia Content

Using multimedia such as eye-catching photos, videos, and infographics can draw more traffic to your site. But even more importantly, it will help you engage with your audience, increase leads and drive sales. Make sure your multimedia content is unique and relevant.

Brand Consistency

Sticking with a consistent look and feel throughout your website is essential to make a good first impression on visitors. Think of it like painting a picture - every color, font, and element needs to be in harmony for the best outcome.

B2B and B2C websites are two sides of the same coin - both are designed to drive sales and conversions. However, that's where their similarities end. Each type of website has its own distinct audience with unique needs, which requires a different approach when it comes to the amount of detail required, UI/UX considerations, and overall web design.

Difference Between Audiences:

When it comes to B2B customers, websites are designed to provide a comprehensive view of the sales process, ensuring all necessary information is available and catering to multiple decision-makers.

For B2C sites, the focus shifts to creating a smooth checkout experience with engaging visuals and an intuitive interface for quickly completing purchases.

Do You Need Different Websites?

Having separate websites for B2B and B2C customers can be expensive and time-consuming for small business owners. To create an optimal experience, consider using landing pages or selector tools to segment your target audiences.

If you plan on introducing something new to the market that is unrelated to your current product or service, it may be a good idea to create a dedicated website so you can place visitors in the right sales funnel.

For B2B buyers, social media plays an important role in their decision-making process - up to 40%. So, don't skimp on your web design by attempting a DIY job and miss out on turning potential customers into conversions. Consider investing in the services of an experienced b2b web design agency for a top-of-the-line, unique website.

We've done the homework for you and rounded up the five best companies worth considering. We'll guide you through each one, from their introduction and services to portfolios of work, prices, and online rating - to make it easier for you to pick one.

1. WebFX

WebFX is an award-winning digital marketing agency that works with B2B companies to create custom web design solutions. When you team up with WebFX, you get a dedicated project manager to ensure your website captures your brand as well as your target audience. Plus, they even have rapid web design packages with a 30-day turnaround time - and a money back guarantee. With 500+ digital experts, 25 years of experience, and in-house technology, their web designs are sure to exceed expectations.

Services: Web Design, SEO, PPC, Content Marketing, Email Marketing, Social Media Marketing, eCommerce Solutions

Pricing: $3,000 – $100,000

Ratings: 4.5 Out of 5 (Based On 124 Google Reviews)

2. SmartSites

SmartSites is undeniably one of the top digital marketing agencies in the US. For six years, they have been featured on Inc5000's list of fastest-growing companies, achieving results few could match. They are Google and Facebook Marketing Partners, a testament to their expertise in web design. What's more, they boast an impressive portfolio of awards that showcases their talent in delivering custom websites for businesses of all sizes - be it B2B, B2C, ecommerce, nonprofit or industrial.

Services: Web Design, SEO, PPC Campaigns, Conversion Rate Optimization, Email & SMS, Social Media

Pricing: No Public Pricing (But expect $10,000 or more)

Ratings: 4.9 Out of 5 (Based On 397 Google Reviews)

3. Bop Design

Bop Design is a leading web design agency in the US with an impressive presence amongst Inc 5000. With a primary focus on B2B web design and marketing, they provide an extensive number of services such as web design & development, SEO, content marketing, social media, branding, and logo design. They have extensive experience working with clients across industries such as healthcare, consulting, technology, industrial, software, biotech, finance, accounting, and engineering.

Services: Branding, Web Design, Content Marketing, Social Media, SEO, Graphic Design

Pricing: $25,000 to $45,000

Ratings: 5 Out of 5 (Based On 86 Clutch Reviews)

4. Ironpaper

Ironpaper is a B2B growth agency focused on assisting companies in software/SaaS, cloud/data, IT and business products/services. They have a team of 70 experts available throughout the US, providing marketing services, content creation, sales enablement, lead generation, and website design. This means that they are the perfect partner for businesses with complex sales cycles. Moreover, Ironpaper has been recognized as a HubSpot Diamond Agency Partner and Google Partner.

Services: Website Design, Branding, Email Marketing, Content Creation, SEO, Social Media

Pricing: $5,000+

Ratings: 5 Out of 5 (Based On 26 HubSpot Reviews)

5. Top Notch Dezigns

Top Notch Dezigns is an agency with eighteen years of experience in providing innovative web design services. They have created stunning websites for notable clients such as NY Bagel Co, JVM Photography, and Fraser and have been featured on Forbes and Inc.500. Their six-step process consists of Research > Discovery > Design > Content > Development and Optimization + Launch to ensure the best results for their customers.

Services: Web Design, Graphic Design, UI/UX Design, Brand Strategies, Software Development, Digital Marketing, eCommerce

Pricing: Starting from minimum $10,000

Ratings: 4.9 Out of 5 (Based On 43 Google Reviews)

Get ready to learn about some of the best B2B website designs on the web? By checking out successful examples from different businesses, you can gain insight on how to apply those same tactics to your own design and create an effective website.

Here are 10 of the best B2B web designs to draw inspiration from:

1. Mailchimp

Mailchimp makes email marketing a breeze – it's intuitive UI and UX ensure users have smooth newsletter management. A strong hero title on the homepage provides an instant explanation of what the platform can offer, and the prominent CTAs provide an easy-to-follow route through the site. Plus, all features are hyperlinked directly from the homepage, so you can find what you need quicker. No distractions; just fast navigation.

Standout Features:

• Solid sales pitch
• Easy navigation bar
• Quirky illustrations
• High-contrast colors
• Ample negative space
• Comparison of plans

2. Trello

Trello provides an easy way to manage daily tasks for both individuals and teams. Their homepage is designed to entice visitors to sign up immediately; it displays an eye-catching "Sign Up - It's Free" CTA, with great visuals of their product, as well as client testimonials. The combination of the pastel purple shades, custom graphical elements and professional fonts creates a welcoming yet professional atmosphere.

Standout Features:

• Minimalistic design
• Eye-catching visuals
• Detailed features overview
• Attention-grabbing CTA
• Seamless user experience
• Signup box at top & bottom

3. Miro

Miro have gone the extra mile to wow visitors to their website with an above-the-fold signup box and a creative headline, “Take ideas from better to best.” To sweeten the pot even further, they proudly display their thousands of rave reviews from GetApp and Capterra. The website is also peppered with lots of screenshots of the platform, and there's an impressive product overview page as well. To top it all off, there's plenty of social proof that explains why people trust them – making this a winning combination.

Standout Features:

• Highlight of UVP
• Plenty of social proof
• Captivating headlines
• Stunning visuals
• Intuitive navigation
• Engaging copywriting

4. Evernote

Evernote understands the need to keep work organized and life in balance. Their website communicates this powerfully, with a headline that reads "Tame Your Work, Organize Your Life". The homepage captures visitors' attention with an overview of the product's features and beautiful screenshots. The design is modern and minimalistic, featuring plenty of white space. Pricing plans are easily visible on the homepage - plus, inner pages share a consistent design language for easy navigation.

Standout Features:

• Mobile friendly web design
• Impactful slogan utilization
• Consistent visual identity
• Clutter-free homepage
• Dedicated video explanation
• Sleek white background

5. Asana

Asana's B2B web design stands out for its unique animations and diagrams that are activated when scrolling, accompanied by strategic CTAs. The hero header is simple, featuring only a main heading, subheading, and CTA - creating an effective call-to-action to get users to sign up. Social proof from companies using the product, why they use it and how it is employed further strengthens the website's impact. Every detail has been given close attention, yielding a truly professional site.

Standout Features:

• Eye-catching animations
• Neat footer arrangement
• interactive design elements
• Homepage value proposition
• Live chat option at homepage

6. Pixelgrade

This WordPress themes provider has a beautiful website that markets their simple and user-friendly themes for quickly creating modern websites. The main highlight of its homepage is the customer reviews which are displayed just below each of the different features of their themes. Their homepage is professionally designed, featuring large fonts, trendy colors, and uniquely shaped imagery for a completely professional look.

Standout Features:

• Catchy animations when scrolling
• Reviews that add value to the page
• Simple and concise information
• Modern and bold website design
• Creative visuals to capture attention

7. Dropbox

Dropbox stands out with a clean, minimalist design approach. The menu, client testimonials, and the list of services are all navigable quickly and effortlessly. Every page provides its own distinct color scheme, highlighting the simplicity and clarity in their message. By eliminating any unnecessary details, Dropbox cuts to the chase so you can immediately see how they can be an asset to you.

Standout Features:

• Ease of use & reliability
• Intuitive interface for users
• Clean, minimalist design
• Visually intuitive navigation
• Real customer stories to inspire

8. Grammarly

Grammarly is an excellent example of a website design that successfully combines simplicity and professionalism. Its content is concise, straightforward and effectively explains what the tool is all about. An animated image on the homepage quickly showcases how it works. The headline conveys their value proposition clearly and the call-to-action "Get Grammarly It's Free" encourages visitors to try it for free.

Standout Features:

• Animated illustrations
• Footers with links to all pages
• Abundant white space
• Multiple calls to action (CTAs)
• Precise and focused copy

9. Slack

Slack website is an example of a top-notch b2b website with its user-focused design. It utilizes animated graphics to explain the product's features, large headings and a cohesive use of color to capture users’ attention. As you scroll down, a floating menu appears at the top. Furthermore, customer stories are highlighted on their homepage, each with its own unique page that provides an engaging experience for visitors.

Standout Features:

• Attractive illustrations
• Floating navigation bar
• Helpful microcopy
• Soft background colors
• Highlighting customer stories
• Stats to demonstrate value

10. IBM

IBM is another perfect example of a modern B2B website. It runs smoothly on any device and has calls-to-action tailored to specific users and their goals. The navigation is easy to use, and the search bar makes it simple to find what you need. The hero header also looks great with an animated title and sub-description against a white background.

Standout Features:

• Responsive design for usability
• Different CTAs for guidance
• Search box to explore quickly
• Consistent branding throughout
• Table of content in the sidebar
• Overview of all products/services

Ultimately, it's crucial for B2B organizations to ensure that their website design prioritizes the customer experience. This means making sure that the website reflects your customers' needs and wants, while also offering an optimal user experience.

When building a B2B website, you must take into account the essential elements and inspiration from the successful sites we have discussed. If you already have a website, make sure it includes these elements and if not, consider doing some updating.

Tata Davis

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