Snapchat Users and Revenue Statistics and Facts in 2025

Snapchat remains one of the most popular social media platforms, with hundreds of millions of active users worldwide. In this report, the iMyFone AnyTo team has conducted in-depth research to bring you the latest Snapchat facts and statistics for 2025.

From user demographics and engagement trends to revenue insights and fun facts, we cover everything you need to know about Snapchat’s current landscape. Whether you're a marketer, content creator, or casual user, these insights will help you better understand Snapchat’s impact and evolution. Let’s dive into the numbers!

1When was Snapchat made?

Snapchat release date was July 8, 2011. It initially launched in July 2011 under the name "Picaboo," but later rebranded to Snapchat in September of the same year.

Image: Snapchat at launch in 2011.

2Who made Snapchat?

Snapchat was created by Evan Spiegel, Bobby Murphy, and Reggie Brown. They were all students at Stanford University when they developed the app. Evan Spiegel and Bobby Murphy are credited as the main founders, while Reggie Brown is considered an early collaborator.

3What is Snapchat used for?

People mainly use Snapchat for sending disappearing messages, sharing stories, using AR filters, and connecting with friends.

Snapchat is known for its fun features like filters, lenses, and AR effects. Users can also share "Stories," which are a series of photos or videos that remain visible for 24 hours. Additionally, it includes other features like Discover (for content from publishers) and Spotlight (for user-generated videos)

4When did Snapchat get popular?

Snapchat became popular during 2013-2014, with rapid growth in 2013, particularly after the introduction of Stories and Snapchat Lenses. By August 2014, 40% of 18-year-old teenagers in the United States were using Snapchat daily.

5Do people still use Snapchat in 2025?

Yes, Snapchat remains widely used in 2025, particularly among younger demographics.

Source: Google Trends

6Is Snapchat still popular?

Despite competition, Snapchat maintains a strong user base, especially among Gen Z and Millennials. In 2023, Snapchat still had 414 million daily active users, proving its continued popularity. This shows that the app has successfully adapted to user needs and trends, ensuring that Snapchat is far from dead.

1 Snapchat Daily Active Users Worldwide

Snapchat's Daily Active Users (DAUs) have shown steady growth over the years, reaching 453 million in Q4 2024, up from 414 million in Q4 2023 and 375 million in Q4 2022. This consistent rise reflects the platform’s ability to engage users and expand its audience.

Notably, Snapchat crossed 400 million DAUs in Q3 2023, doubling its user base since Q4 2019 (218 million). The most rapid growth occurred between 2016 and 2021, when DAUs surged from 158 million to 319 million. With this upward trend, Snapchat continues to strengthen its position as a key player in the social media landscape.

Source: Statista

2 Snapchat Plus (Snapchat+) Subscribers Worldwide

Snapchat Plus has experienced rapid growth, reaching 14 million subscribers in Q4 2024, nearly tripling from 5 million in Q4 2023. The subscriber base saw consistent quarterly increases, with 9 million in Q1 2024, 11 million in Q2, and 12 million in Q3, highlighting strong user adoption.

Source: Statista

1 Snapchat Users by Country

India leads as the largest market for Snapchat in 2024, with 202.51 million users, nearly doubling the 106.7 million users in the United States, the second-largest market.

Pakistan (31.93 million), France (27.5 million), and the United Kingdom (23.06 million) round out the top five, showcasing Snapchat’s strong presence beyond North America.

Source: Statista

2 Snapchat Users by Age and Gender

Snapchat’s user base is heavily skewed toward younger demographics, with the 18-24 age group forming the largest segment, followed by 13-17 and 25-34-year-olds. Female users slightly outnumber males in younger age brackets, but the gap narrows as age increases.

Engagement drops significantly among users 35 and older, with those 50+ making up the smallest portion. This data highlights Snapchat’s strong appeal among Gen Z and young millennials, reinforcing its position as a youth-centric platform.

Source: Statista

1 Revenue of Snapchat

Snapchat’s annual revenue has seen significant growth, rising from just $58.66 million in 2015 to over $4.6 billion in both 2022 and 2023. Despite fluctuations, the company has maintained a steady upward trajectory, with revenue more than doubling since 2019 ($1.7 billion). This growth reflects increased user engagement, ad revenue, and the introduction of premium services like Snapchat+.

Source: Business of Apps

2 Snapchat Profit

However, net income figures indicate ongoing financial challenges, with Snapchat operating at a loss for most quarters. While losses peaked at over $2.2 billion in Q1 2017, they have gradually narrowed in recent years. Notably, Q4 2021 ($22.55 million) and Q4 2024 ($9.1 million) were among the rare profitable quarters. The trend suggests that while revenue continues to rise, profitability remains a key hurdle for Snapchat’s long-term sustainability.

1．Who has the most followers on Snapchat?

Kylie Jenner has the most Snapchat followers, with over 34.9 million. Following her on Snapchat are Kim Kardashian (27.2 million), Khloé Kardashian (16.8 million), Kendall Jenner (16.7 million), and Kourtney Kardashian (15 million).

2．Snapchat cheating statistics?

Snapchat's unique features, such as disappearing messages and private snaps, have made it a platform where some individuals engage in secretive communications, including infidelity. Studies and surveys have highlighted this trend:

A study found that 70% of Snapchat users admit to sending private messages they wouldn't want their partner to see.

Another survey revealed that 56% of individuals in unhappy relationships use Snapchat to communicate secretly with potential romantic interests.

3．How much data does Snapchat use?

Snapchat's data usage varies depending on how you use the app and the settings you have. According to Snapchat, video calls use approximately 1.1MB of data per minute, while voice calls use about 250KB of data per minute.

However, these are rough estimates, and actual data usage can differ based on factors such as internet connection quality, call length, and the features you use within the app.

4．How many employees does Snapchat have?

In 2024, Snapchat had 4,911 employees, a decrease of 7.15% compared to the previous year. Since 2011, the total number of employees at Snap Inc. has generally increased, reaching a peak of 5,661 employees in 2021, after which the number has slightly decreased year by year.

Source: Stock Analysis

5．How many friends can you have on Snapchat?

On Snapchat, there isn’t a hard limit on the number of friends you can have. However, the app allows you to add a significant number of people—up to 6,000 friends. If you exceed that number, you’ll need to remove some friends before adding more.

6．How many best friends can you have on Snapchat?

On Snapchat, you can have up to 8 Best Friends at a time. These are the people you interact with most frequently through snaps and chats. The Best Friends list is automatically generated based on your interactions, and it updates in real-time to reflect who you're engaging with the most.

However, Snapchat doesn't display the exact number of friends on this list; it just shows the top 8 people who are closest to you in terms of activity.

7．How many times can I change my birthday on Snapchat?

On Snapchat, you can change your birthday once after your account has been created. Once you update your birthday, you cannot change it again.

8．How many people can be in a Snapchat group?

On Snapchat, a group can have up to 200 people. You can create a group chat by adding friends, and once it's created, you can send snaps, messages, and even make voice or video calls within the group.

9．How many Snapchat accounts can you have?

Snapchat allows you to have multiple accounts, but only one active account per device at a time.

Snapchat allows only one account per phone number. If you want to create a second account, you would need to use a different phone number or email address.

10．How many Snapchat accounts are there?

As of the fourth quarter of 2024, Snapchat had approximately 453 million daily active users worldwide. Compared to the third quarter, it increased by approximately 10 million.

11．How many points is one Snapchat?

On Snapchat, 1 Snap score point is earned every time you send or receive a snap (photo or video). Additionally, you may gain extra points by sending Snaps to multiple people at once or by maintaining streaks with friends.

12．How many followers on Snapchat to get paid?

To monetize your content on Snapchat, particularly through the platform's unified monetization program, you need to meet the following criteria:

Audience Size: Have at least 50,000 followers.

Engagement Metrics: Achieve one of the following in the last 28 days:

Consistency: Maintain regular posting activity by:

13．How many restores do you get on Snapchat?

For free users, Snapchat allows them to restore one streak for free. After using the free restore, they will need to pay 99 cents to recover each additional streak. This applies regardless of how many friends the user has.

14．How many streak restores do you get with Snapchat plus?

As a Snapchat+ subscriber, you get one free Snapstreak Restore each month. The month starts on the day you subscribe to Snapchat+, and the restore will reset on the same day of the following month.

If you’ve already used your free restore, you will need to pay for any additional restores within that month. Unused restores do not roll over to the next month.

15．How many yellow hearts can you have on Snapchat?

On Snapchat, you can have 8 Yellow Hearts at once. The Yellow Heart emoji represents that you and a specific friend are each other's #1 Best Friends, meaning you're both sending each other the most snaps.

This detailed Snapchat statistics guide by iMyFone AnyTo provides insights into the platform’s user demographics, market trends, and interesting facts, making it a must-read for those interested in Snapchat’s evolving landscape in 2025.

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Article by

Spencer Hill

Spencer Hill loves researching everything about iPhone and Android. He is always willing to share new ideas with others. He is also crazy about all kinds of games!