The 6 Best AI Copywriting Tools of 2024: Our Review and Comparison

Category: AI Tools

March 29, 2024 10 mins read

Want to write high-quality content in half the time? AI copywriting tools now generate blogs, social posts, landing pages and more. In this review, we explore the 6 top options and how to leverage them as a copywriter.

Read on to compare the best AI copywriting tools of 2023. Whether you're a blogger, marketer or business owner, AI-powered content creation is a gamechanger you need to know now.

AI copywriting tools use artificial intelligence to automatically generate written content. They work by analyzing thousands of examples of copy - like blog posts, landing pages, ads, and emails - to learn the elements of effective content. The AI can then assemble new copy in a similar style tailored to your needs.

The first step in AI copywriting is collecting samples of copy for the AI to analyze. The more samples you provide in your target writing style, the more accurately it can produce new copy in that same manner. Feeding the AI plenty of on-brand examples is key.

From there, the AI studies things like word choice, sentence structure, paragraph composition, and the flow or sequencing of ideas. It looks for patterns across all the examples to glean insights into your preferred writing style, vocabulary, and format. The AI uses what it learns to compose new copy following the same patterns and style.

When you're ready to generate some copy, you simply enter a few details about your goals like topic, length, call to action, and the like. The AI then automatically generates a draft within seconds or minutes. The output can range from a single paragraph to a full blog post or more depending on the tool. You review the draft, make any changes needed, and the copy is ready to use!

However, AI cannot perfectly replicate human copywriting. It struggles with creative work, complex copy, extensive research, and capturing brand voice as well as a talented copywriter. AI copy is meant to start the process that you then refine, not end it. Used properly and in combination with human effort, AI copywriting provides an efficient way to produce tailored and compelling copy at scale. But for the highest quality, strategic content that truly resonates with your audience, human copywriters are still indispensable.

1. ChatArt

ChatArt is an AI copywriting tool designed for copywriters, content creators, and business owners. It utilizes artificial intelligence to help generate draft blog posts, social media updates, email campaigns, and more.

Pros:

• Generates high-quality first drafts of copy for blogs, social, email, ads, and landing pages
• Easy to use even for non-technical users
• Affordable pricing with monthly subscription options
• Continuously learns your preferences to produce increasingly tailored copy

Cons:

• Requires editing and oversight from a copywriter to ensure quality
• Limited flexibility compared to open-source AI tools

Pricing:

• Monthly plan: $8.99
• Quarterly plan: $17.99
• Annual plan: $29.99
• 3 free trials available every day

Best for:

• Bloggers and content creators looking to scale production
• Copywriters wanting to boost efficiency and focus on high-level work
• Small business owners generating their own content marketing copy
• Freelance writers taking on more clients and copy projects

Overall, ChatArt is an affordable, easy-to-use AI copywriting solution for beginners and professionals alike looking to scale their content creation efforts.

2. Rytr

Rytr is a free AI copywriting tool that helps users generate copy for blog posts, ads, newsletters, social media posts, landing pages, and more. Rytr provides AI copywriting technology at a range of affordable subscription levels for businesses of any size.

Pros:

• Simple to use with an intuitive interface for generating draft copy quickly (according to reviews)
• Integrates with CMSs and page builders (as advertised)
• Flexible budget-friendly subscription plans (if rates are as shown on their site)
• Output may become increasingly tailored over time based on feedback (in theory)

Cons: 

• Cannot fully replace human copywriters
• Drafts require significant editing to publish
• Word count may be capped on lower tiers 
• Open-domain copy can lack cohesion (in some cases)
• Actual performance and experience may vary from marketing

Pricing:

• Monthly plan: $29
• Annual plan: $290
• Lifetime free plan: 10k characters per month

Best For:

• Bloggers/Content marketers scaling production 
• Freelance writers taking more clients
• Small business owners/agencies creating marketing copy
• Copywriters seeking productivity and focus tools

For some, Rytr could serve as an affordable tool to enhance human copywriters by generating draft copy at higher volumes and faster turnarounds.

3. Jasper

Jasper is an AI copywriting tool designed to help copywriters, bloggers, and business owners generate long-form blog posts, social media updates, landing pages, and basic email campaigns. The tool utilizes artificial intelligence to streamline the writing and editing process.

Pros:

• Jasper offers an easy-to-use interface for generating draft copy for various needs. The platform is designed to integrate with major CMSs, email services, and social platforms.
• Jasper may significantly reduce the time spent writing and editing content. The AI is said to become more tailored to users' needs over time based on feedback.  
• For smaller volumes, Jasper could enable faster turnarounds and lower costs than hiring a human copywriter. The tool may suit solo entrepreneurs, freelancers, and small teams.

Cons:

• Jasper cannot fully match human copywriters' abilities. Significant editing and revising may be needed for quality, coherent content.
• Long-form blog posts from Jasper could lack depth, accuracy, creativity or strategic purpose without human oversight and input.
• For high volumes or enterprise use, Jasper may lack scalability, flexibility, and direct support. The tool may not integrate or perform as well as needed.
• Jasper's subscription models may not fit all budgets should rates be higher than alternatives. The investment may not prove worthwhile if the tool does not work as advertised.

Pricing :

• Free tial: 7 days trial (credit card details needed)
• Monthly price: $29 (Starter), $109 (Pro)

Best For:

• Bloggers and freelance writers on tight budgets with lower volume needs
• Business owners and small agencies generating marketing content and some blog posts
• New or struggling copywriters seeking an easy-to-use tool to boost productivity

For some, Jasper could serve as an affordable introductory productivity tool for basic copy needs if it works as advertised.

4. Writesonic

Writesonic is an AI copywriting tool that helps you create persuasive and effective copy for your marketing materials. It offers a range of features, including blog post generation, ad copywriting, landing page creation, and social media content. Writesonic's AI models can generate content in various tones and styles to match your brand's voice and audience preferences.

Pros:

• Offers a wide range of writing templates and AI-powered features, including blog intros, product descriptions, social media posts, and more.
• Provides a user-friendly interface and good customer support to help users navigate the tool effectively.

Cons:

• The quality of the generated content may require some editing and fine-tuning to achieve optimal results.
• Output can be variable, and not all generated content may meet expectations right away.

Pricing:

• Free trial: 10k words/month
• Monthly plan: $12.67, 100K words

Best For:

Content creators, bloggers, and small businesses that require assistance with content generation and copywriting across different platforms and formats.

5. Conversion.ai

Conversion.ai is an AI copywriting tool designed for content creators, copywriters, social media managers, and digital marketing teams. The software leverages machine learning to help generate marketing copy, blog posts, social media captions, and more based on keywords, styles, and topics defined by the user.

Pros:

• Offers a wide range of AI writing capabilities, including blog posts, ad copy, landing pages, and more.
• User-friendly interface and good customer support make it easy to navigate and get assistance when needed.

Cons:

• The quality of the generated content may vary and might require some editing and refinement.
• Certain advanced features may be restricted to higher-priced plans.

Pricing :

• Free tial: 7 days trial (credit card details needed)
• Monthly price: $29 (Starter), $109 (Pro)

Best for:

6. Copysmith

Copysmith is an AI copywriting tool designed to assist businesses in generating various types of content. It offers templates and prompts for creating engaging product descriptions, blog posts, social media ads, email campaigns, and more. Copysmith's AI algorithms analyze your inputs and provide you with multiple options to choose from, saving you time and effort in the writing process.

Pros:

• Generates high-quality copy for various purposes, such as product descriptions, social media ads, and more.
• Provides a user-friendly interface, making it accessible for users with varying levels of technical expertise.

Cons:

• The pricing structure may not be suitable for those on a tight budget, as plans can be relatively higher priced.
• Limited customization options for the generated content, which may require some manual editing to align with specific brand voice or style.

Pricing:

• Free Trial: 3 days
• Monthly plan: $16 (Starter), $50 (Professional), $424 (Enterprise)
• Annual plan: $192 (Starter), $600 (Professional), $5088 (Enterprise)

Best for:

E-commerce businesses, digital marketers, and entrepreneurs seeking AI-generated copy for their marketing materials, particularly if they have some budget flexibility.

While AI-powered copywriting tools show significant promise for improving productivity and scaling content generation, human judgment, expertise, and strategic thinking remain essential for high-quality, impactful work. AI cannot replace copywriters entirely - but it can enhance our abilities. The key is finding the right balance of human and AI collaboration for different needs. 

ChatArt is an AI copywriting tool promoted as helping to generate social media posts, blog intros, poems, stories and so on. According to ChatArt's marketing, the platform provides an easy-to-use interface for customizing copy based on length, keywords, and style. ChatArt's output can reduce the time spent writing initial drafts and save costs.

However, drafts would still likely require significant editing and revising by humans prior to publishing to achieve quality and coherence. For complex copy or highly technical subject matter, ChatArt may lack the nuanced, empathetic understanding that comes through human experience and skills.

With an open and thoughtful approach, AI tools like ChatArt could benefit copywriting efforts by:

• Generating initial drafts for certain types of copy like social posts or landing pages. The drafts provide a starting point for copywriters to then refine by adding personalization, emotion, storytelling, and other persuasive elements that ChatArt and AI tools currently have yet to achieve alone based on their capabilities. 
• Extending research by identifying additional keyword opportunities, curating industry data and stats, monitoring trending topics, and keeping on top of SEO best practices. AI makes it more feasible for copywriters to integrate the latest findings into their work, even when using a tool like ChatArt.
• Streamlining repetitive tasks like formatting, editing for basic errors or wordiness, and optimizing for reading grade levels. Offloading them to ChatArt and AI frees up mental resources for the creative, strategic thinking that drives results. 
• However, for highly complex, sensitive or regulated subject matter, tools like ChatArt and current AI technologies generally lack the nuanced understanding, empathy, and judgment that come only from human experience.  Strategic messaging and positioning also require artistry beyond most AI's present abilities alone.

In all cases, copywriters should:

• Determine priorities and non-negotiables based on goals to choose the right mix of human and AI efforts for the work. Not all copy benefits equally from ChatArt and similar tools.
• Evaluate ChatArt and other tools based on needs and how much editing is required. Some produce drafts nearly ready to publish while others generate fragments needing reworking. Assess where on that continuum tools and your mental resources meet.
• Provide feedback and examples to help ChatArt and AI tools improve over time. But also know their limitations. AI cannot replicate human nature and intelligence, no matter the training.
• Insist on transparency into how ChatArt and any AI tools collect and use data with accountability to ethics. Responsible AI is key.

Q1: So what exactly are these AI copywriting tools I keep hearing about?

AI copywriting tools are software programs that use artificial intelligence to generate draft marketing copy like blog posts, social media posts, landing pages, emails, ads, and more. The tools create initial content based on keywords, topics, and styles you define to speed up your writing process. Some popular options include ChatArt, Rytr, ConfessAI, and Conversion.ai.

Q2: Are there any free options I can try?

Yes, some AI copywriting tools offer free trials or freemium versions of their software. For example, ChatArt currently provide 3 free trials every day. Rytr offers a lifetime free plan that allows you to generate 10k characters per month. You can also find free AI copywriters online with limited abilities. But for frequent or high-volume copy needs, paid subscriptions to more advanced tools are typically required.

Q3: What's the best AI copywriting software?

There is no definitive "best" AI copywriting tool for everyone or every situation. The optimal option depends on several factors like your needs, priorities, budget, content volume, editing time constraints, and how much strategic involvement you want to maintain. Some of the top-rated tools based on reviews and capabilities are ChatArt, Rytr, Conversion.ai, ConfessAI, and Copysmith. But hands-on testing via free trials is the only way to determine possible fit and value for your specific needs.

Q4: Do these AI tools truly replace human copywriters?

AI copywriting tools cannot fully replace human copywriters. While certain types of simple content may require minimal editing, AI cannot replicate the strategic thinking, creativity, persuasive messaging, and emotional resonance that the best copywriting demands. However, when thoughtfully combined, AI and human copywriters could leverage the strengths of both. AI tools excel at research, generating drafts, ensuring consistency, and handling repetitive tasks that minimize available time for high-level work. Humans drive the purpose and vision to achieve maximum impact. Together, these complementary abilities show promise for improving productivity and empowering more meaningful creative collaboration at scale. But human oversight and judgment will always remain essential.

Q5: I’m on a tight budget. What are some affordable options to get started?

If budget is a concern but you want to start exploring AI copywriting tools, look for those with low or no-cost trial options, freemium versions of their software, or lower-priced initial subscription plans with options to scale up over time as needed. Some of the most affordable and highly-rated tools currently include:

• ChatArt – 3 Free trials every day, monthly plan $8.99/mo.
• Rytr – lifetime Free plan includes 10k words/month, monthly plan $29
• Conversion.ai - Free 7-day trial, starter plan $29/month
• Copysmith - monthly plan $16 (Starter)

Conclusion

AI copywriting tools have become valuable assets in the content creation process. They offer time-saving benefits, assist with research, and provide initial draft copy. While they cannot replace the creativity and strategic thinking of human copywriters, when used in conjunction with human effort, AI tools can significantly improve efficiency and scale content production.

Choose the AI copywriting tool that aligns with your requirements and leverage its capabilities to enhance your copywriting process.

Philip Cevich

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